Rebranding Pearson

We’re excited to see our words and ideas helping Pearson, the world’s leading learning company, with their new rebrand which launched this week.

Pearson is evolving from an educational print publisher to a digital and services-led learning business. It needed a new master brand to stand out from the competition, unify its broad and diverse 1000-strong portfolio of products and services, and serve as an anchor for its 40,000 employees worldwide. We’ve spent the past six incredibly busy months working closely with Pearson’s brand team, their lead creative partner Together Design, and a range of other expert collaborators.

Serious Oomph’s work has encompassed everything from establishing the broader brand language principles, to honing the smallest details of copy. Along the way, we’ve developed and defined Pearson’s tone of voice, honed its key messaging, and brought it all together in the guidelines. We’ve helped the company tell its story, defining and expressing who they are, what they do, and why they do it. And we’ve written the words for a wealth of collateral across print, promo and digital, as well as the scripts for more than a dozen films.

It’s been quite a project. The client has been brilliant – brave, expert and collaborative – and the team at Together has, as always, played a blinder. It’s a big, bold and vibrant rebrand, and we’re proud of our work. It’s also been a landmark project for Serious Oomph – we’re accustomed to working on world-class brands, but this time we’ve ramped up the scale, providing the capacity as well as the skills to become the brand voice and copywriting partner on a huge global rebrand.

And it’s not over yet. Now that the master brand’s been created and launched, we’ll be providing guidance and practical help to support the rollout across Pearson’s global portfolio. There’s so much good stuff to show, and more detailed case studies will follow, but for now here are a few bits and pieces.